When FonPro was first launched as a standalone mobile app, its primary function was to provide fund suggestions. But overtime, FonPro has evolved to what is today a complete holistic fund consultancy service available to existing customers via AgeSA Mobile, the Call Centre and direct communication tools. The service is considered one of the most advanced in the Turkish market and it has already attracted more than 100,000 online users
But why now?
The evolution towards a fund consultancy service reflects an interesting trend in the Turkish market. Customers are increasingly looking at their pension pots as more than just a traditional way to save but also as an investment opportunity. And AgeSA recognised that this evolution from savings to investment opened an opportunity to introduce a new advisory service that helps customers better understand the potential and options available to them in an investment context.
In 2022 new services were added to the FonPro offering incorporating three distinct packages geared to the customers’ various levels of financial literary. These were developed to reflect what we saw as the customer ‘pain points’. And using valuable customer insights we were able to see where the need for greater interaction and direction was most needed, developing solutions that reflect these needs.
The service offering includes: